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A new initiative to fuel Wairarapa children with real food and to make life more convenient for parents has launched in Masterton.

Tuckabox, a new online business that allows parents to pre-order wholesome, homemade lunches that are then delivered straight to school, got underway at Opaki School north of Masterton this term. In what is believed to be the first online business of its kind in the Wairarapa, Tuckabox saw primary school aged children open up their paper lunch bags and discover home-baked treats, fresh fruit and delicious sandwiches. 

Director Belinda Broughton, said after months of planning, she was excited to launch her new business and get valuable feedback from her customers … including six year-old Ollie Summers.

“I really liked the breakfast bar and the kiwi fruit,” Ollie told Belinda. “They were yummy.” 

Belinda, who has previously worked as a nanny and private chef before training as a graphic designer, says Tuckabox combines all her skills and hopes it will help her achieve her vision of feeding Wairarapa’s future. She is using Opaki School to trial the new business and do important market research before rolling it out across the region later in the year. Already she has been approached by three other schools requesting more information. 

Opaki principal Dave Finlayson said Tuckabox was a great initiative designed to make life convenient for parents and to fuel kids with nutritious and delicious food. He said several families had taken up the trial offer at school and expected more to in the coming weeks as news of the business spread.

For more information on Tuckabox including pricing and lunch options visit www.tuckabox.co.nz