It’s not every day one takes over the running of a brewery, let alone two! But that’s exactly what Nick Rogers and his partner Rosie Broughton have done.
It’s going to be all beer and skittles for Nick Rogers and Rosie Broughton this summer after taking over the responsibility for running the Tui Brewery Experience at Mangatainoka and the Monteiths Brewery Experience in Greymouth.
The dynamic duo, operating under the business name The Experience Collective, will oversee the visitor experience at both sites which includes managing brewery tours, the bar and café as well as co-ordinating functions, conferences and events. DB Breweries will continue to be responsible for brewing on site, including creating innovative new styles from Tui’s brand new brewery which opened in December. The brewery also has the capacity to make personalized beer labels for visitors.
The pair, who will base themselves in the Wairarapa and divide their time between their two businesses, are excited about their new venture for a number of reasons.
“I’m looking forward to being close to family and friends and not commuting to Auckland on a weekly basis,” says Nick. “Also, I’m keen to contribute to the community and enjoy adventuring in Wairarapa’s vast playground.”
Nick is no stranger to Mangatainoka having spent the past 16 years working for DB in a variety of roles including Tui brand manager and Tui commercial manager. He was instrumental in the development of Tui HQ and helped it grow from attracting 4000 visitors to 45,000 visitors annually - not bad for a town with a population of 136 people. He was also the brains behind the annual sold-out preseason Super Rugby game with the Hurricanes.
“The first game held in 2010 between the Hurricanes and Blues was extraordinary as it was played in thick mud and held against the odds. So many people said it couldn’t be done, but it created the foundation for something super special for the region,” says Nick. “The comradery it brought to the community was something I’d never seen before and we created a world first – 9000 people in Mangatainoka watching a Super Rugby game held on a farm paddock.”
Rosie, who grew up on Pohatu farm in Riversdale, has skills in communications, brand engagement and events, having worked at the Hurricanes and Wellington Free Ambulance in previous roles. She has also run her own event management company, which included running the summer music event, Summer Tides, at Riversdale Beach. She is looking forward to returning to the Wairarapa and being close to her family.
“I’ve so many fond memories growing up here,” she says. “I am really looking forward to returning to the region, working and living in a community where we can get stuck in and make a difference. Being closer to family and friends is also a big bonus.”
With summer here, the pair are excited about continuing to develop the site as a unique destination for tourists, business groups, and Kiwis looking for a memorable experience. Their timing is also perfect with the opening of the new brewery that can be easily viewed from the garden bar and the earthquake strengthening of the iconic Tui Tower, a heritage 2 listed building.
“Tui HQ already offers visitors driving along SH2 a memorable experience and we’re excited about building on this so it becomes one of the best year-round beer experiences in the North Island,” says Nick. “There’s such a rich history here. We can’t wait to get our new and improved tours running so that we can share our story with people and continue to surprise people who walk through the door – the surprise and delight reactions never gets old.”